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Email marketing funnels help marketers win customers at every stage of their purchase process; from lead generation to customer retention, funnels are crucial in achieving your marketing goals. Here’s a six-step strategy to get you started. Select an email marketing platform Firstly, select an email platform for your funnel. Make sure the platform you choose has email automation features. It should also be able to automatically create email sequences for you (a must in 2022), an intuitive interface, and optionally, free templates to use. Create email signup forms This is how you’re collecting email addresses to build a subscriber list. ...

Understanding how and when to use infographics can help improve your audience engagement, improve brand recall, and instantly grab new readers’ attention while effectively communicating key points. As well as highlighting crunching numbers and mind-boggling figures, infographics can also paly a storytelling role and guide readers through a new process, which then will lead to your CTA. Here are 5 infographic types you can consider. Timeline Timeline infographics are great for showing different steps in planning an event, creating a storyline for a topic, or perhaps present a timeline of important business milestones. Or you can use this kind of ...

Email marketing is a tried and tested method of reaching out to new and existing clients. From SMBs to Fortune 500 companies, everyone’s practically reliant on email marketing. However, many email marketers fail to conduct A/B/n testing to measure whether a brand’s email strategies and tactics are working or not. Teams also often struggle to set up tests correctly and measure their results accurately, leading to ineffective email experiments, and well, wasted time. If your testing is unreliable, you don’t know if your strategies work or not. Here are 5 common testing problems. Testing without a hypothesis Many email marketers ...

Everyone knows that useful and engaging content is important to your digital strategies, and it’s essential to define the balance between art of writing and the approach to optimisation. That being said, focusing on SEO from the onset can massively improve Google Adwords scores, resulting in lower PPC rates for paid search marketing. Here are 5 tips to make the most out of your content. Ensure high-quality content and structure Over and over again, content is king. Think about what your customer wants to know, and where you are being the expert providing them value. From there, you can decide ...

Search engines have started rolling out voice search, and with 71% of consumers already preferring to ask a voice search query, there’s no going back. Voice search is expected to steadily grow in usage, and here are tips to make sure your website can interact with Siri, Alexa, and Cortana seamlessly. Use conversational keywords Short and vague keywords don’t mix well with SEO, and it’s almost always better to use mid-tail and long-tail keywords — the more specific keywords are, the better. And voice search takes it up a notch. You need to use full phrases and questions as if ...