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The Merriam-Webster Dictionary defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (such as videos).” While services like YouTube and Facebook automatically come to mind, you can trace the origins of social media back to the late 1970s. In the article, you will find a brief overview of the history of social media, from the early pioneers of electronic communication to the social networking platforms that dominate the internet today. The piece includes: Bulletin Board Systems Internet Relay ...

There are different types of content portfolios, and there are cases where you don’t even need a website to showcase your work. You can use something as simple as a folder in your cloud storage provider (Google Drive, OneDrive, etc.) to store your content examples, and share with clients as needed. You can post articles on social media, but we recommend LinkedIn because it’s a better platform for reaching out to professionals. You can even export your write-ups as PDF documents, and email them to potential clients. Here are tips to rank your portfolio in organic search. Subscribe to an ...

For content marketers, planning and strategizing what kind of content to use/create is just scratching the surface; they still must deal with large data sets, and how they can utilize information from these data for improvement. 94% of businesses believe that data is essential for growth, so content marketers need to adapt their skillset, and use data that enables them to create highly-relevant, credible and engaging content. Here are four key data types relevant to content marketers. Industry trend projections Content marketers can analyse historical data to predict topical trends, emergence of new distribution channels, changing trends, and more. Some ...

Social media managers often run a multi-faceted approach when reaching out to audiences on Facebook. For example, another way to expand the use of Facebook is by creating a Facebook Group. These Groups are excellent places for people to share thoughts on a common interest, and of course, build relationships. Oh, and they’re great for staying connected with your community. Here are reasons why businesses can find Groups useful to get feedback from their customers. Add your Group link to key pages Just as you want your regular social media channels to be easily seen by your customers, you can ...

eCommerce store owners have tons of data they can readily use as needed – daily, weekly, monthly sales; average value of items purchased; cart abandonment rates; funnel dropouts, among other things. But of course, too much information can possibly be overwhelming and you don’t want to get lost in the depths of information available to you. These five metrics will help track your shop’s success smoother. Sales conversion rate Your sales conversion rate is the percentage of people who visit your online store and make a purchase. For obvious reasons you want a high conversion rate, right? Truth is, the ...