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The TikTok effect has transformed the product roadmap of many social platforms, none more so than Meta, and usage statistics suggest that if you want to maximize your Facebook and Instagram performance, consider using Reels in your platform marketing approach. This may be useful if you are looking to implement a thorough Reels content approach. Here are tips to help you maximize the performance of your Reels and provide more inspiration for your short-form video clips. Nail the hook As with all video formats, brands should look to keep their objectives in mind, and highlight their brand within the first ...

Over the past 15 years, programmatic marketing has lived up to its original promise of becoming "the future of online advertising”, and is now a fundamental component of most omnichannel marketing strategies. But what is programmatic marketing, and what does it look like today? With the evolution of technology, marketers have an abundance of opportunities to seek and engage their target audience with programmatic. What’s programmatic advertising? Historically, advertising has always been bought through ad networks which means advertisers have little say over the cost of ads. This is pretty hit and miss, and often costs the B2B advertiser more ...

So you’re a startup who’s about to start designing a logo for your brand. Nice. Now it’s time to start designing a brand logo. Designing can be very time-consuming, meticulous, and sometimes costly especially if you’re hiring someone else for design inputs If you’re a little cash-strapped, here are 4 free tools that can help you create a unique and professional logo. Canva The ubiquitously easy-to-use Canva makes the list, as it’s more than just a platform for creating social media posts. It’s also a graphic design tool for email campaigns, blog headers, and you guess it, brand logos. And ...

[IMG]https://i.ibb.co/sqx5CW6/ezgif-1-d534ad2d64.jpg[/IMG] The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team. Where your technology expenditures top marketing budgets, ensuring your marketing ops is a fulfiller of dreams has never been more important. Here are five CMO tips to help your MOps team become a fulfiller of dreams. [b]Temper the reality distortion field[/b] CMOs can learn from Jobs. MOps works under many constraints: what marketing tools can do, how data is structured, whether the data is clean and what team capacity is available. Rather than distorting reality, take time to understand constraints ...

Are your Instagram posts not bringing desired results? Then maybe you need to think about reshaping your strategy and create a content plan. Content plans can help guide how you release content to make sure you’re hitting certain goals and help your content perform better. In this guide, you’ll learn how to create a content plan that increases brand reach and conversions on Instagram. You’ll also learn some helpful tips to help boost your content. [B]Define your goal[/B] First thing you want to do is create your Instagram goal or goals. What do you want to accomplish? Is it to ...