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In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves journalists or news reporters – but there’s a greater overlap between the roles than many people realize. Like journos, enterprise SEO content writers need to earn the trust of their audience by demonstrating authority, relevance, and experience. And while you might think that, as a content marketing specialist, the only person you’re serving is your client or employer, the truth ...

The arrival of Google Analytics 4 understandably has people nervous. Using its increased capabilities means learning new processes and thinking about things in new ways. We’re here to help. Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’ve put together a multi-part guide to getting started with GA4. Go here for our previous installment. An essential fact about GA4: It’s a work in progress. You shouldn’t be using it as your primary analytics tool yet. There are important functions which haven’t been released yet. “So yes, we should all be setting up our GA4 to ...

What makes sitemaps so effective and essential, and how do different people approach the task of mapping a website out? So, for the uninitiated, what are sitemaps anyway? And further, why are sitemaps so important? Sitemaps are no different to physical maps and they help users and Google make sense of everything on a website. In fact, they are critical when setting out to create a website and when updating it. Without a sitemap, finding your website can be like finding a needle in a haystack for Google and other search engines. The Different Types Of Sitemaps Most humans are ...

The disruptions brought about by the COVID-19 pandemic have resulted in businesses renewing their appreciation for existing customers, as well as customer journey orchestration (CJO) tools that help guide and enhance the journey. Marketers are especially focused on the latter stages of the journey, with an eye toward fostering relationships that yield recurring revenue. CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. More broadly, businesses are recognizing that adequate customer experiences are becoming table stakes, making it more difficult to achieve differentiation that drives business success. ...

Bringing users back for breaking news, sales, or an update after a while can help build trust and get more conversions. But, the first hurdle is getting users to agree to push notifications. Let’s learn what push notifications are and then go through some examples of an effective push notification strategy. Step 1: Delay Don’t send push notification requests right away. If your push notification request pops up immediately upon landing, it interrupts the user’s search for needed content. That’s why they might end up pressing, “No thanks.” Instead, try giving your visitors some breathing room. Let your visitors see ...