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Having a website search function is critical to any business’s success. However, many sites have trouble providing customers with relevant search results and gaining actionable insights from the data. People expect to find exactly what they search for on your website. Here are five ways marketers can improve site search and win over more customers. Prepare the marketing team Your whole marketing team should be on the same page when it comes to site search. Signals can get crossed fairly easily with so many people publishing content and developing site technologies, so everyone should work together to create a cohesive ...

There’s no questioning the power of social media – and it just continues to grow with perhaps no end in sight. Social media has evolved from a mere communication tool to a vast catalogue of tools that helps get the job done for people, brands, and businesses. Now, for businesses, social media paved the way for faster and more effective ways to send a brand’s messaging to the right audience. Here are top 5 reasons why social media works for your business. Faster and easier communication In the old days, issues had to be escalated to a customer service representative ...

The first weeks of 2022 is usually the time for planning and strategizing campaigns for the rest of the year. If you have started drafting your plans for the year, here are five important digital marketing trends to help you modify plans, and retool as needed. Influencers. Influencer marketing was a $10.24B industry last year, and that will just grow in 2022. Influencer campaigns have provided context and relevance, and even B2B brands have joined the fray — Adobe, SAP, and GE to name a few. LinkedIn. The professional social network continues to grow in the digital space, and showed ...

With a whopping 500 million daily active users, never count out Instagram in your 2022 strategies. Adding new guidelines and tweaks will surely help improve your results, and get more people to open your links, or just perhaps engage with your page. As with every social platform, Instagram continuously adds new features, hence marketers have to adjust plans accordingly. We have put together key recommendations to give your Instagram a good first impression. Account handle It's a given, but your profile handle should be the full name of your business/brand. And for consistency, all your social media profiles should have ...

As the adage goes, email marketing is still one of the most effective and arguably affordable ways to reach out to customers. Having a constant and steady email newsletter system in place also helps build brand credibility, and goes a long way to boost brand recognition, and of course increase sales. Automate In an industry dominated by tech, it's notable that 75% of marketers are using marketing automation tools. The results speak for themselves too, as custom automation workflows have the highest click-through rate at 17.27%. And according to HubSpot, the most effective tactics for optimising marketing automation are mapping ...