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When researching key topics and angles for your business, there are a few steps you can take to ensure that you are gathering the most relevant and useful information. Here are some tips to get you started: Define your target audience: Before you begin researching, it's important to have a clear understanding of who your target audience is. This will help you focus your research on topics and angles that will be most relevant and appealing to them. Identify your competitors: Researching your competitors can provide valuable insights into the market and help you identify areas where you can ...

It's great that you're thinking ahead and planning for 2023! Defining your brand and content mission is an important step in creating a successful marketing strategy. Your brand is the image that your company presents to the world, including your values, personality, and culture. It's how you communicate your unique value proposition to your customers and distinguish yourself from competitors. Your content mission, on the other hand, is the purpose behind the content that you create and share. It should align with your overall business goals and brand identity, and guide the topics and messages that you focus on ...

Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review their landscaper, gym, car rental agency and many other business types that they interact with on a daily basis unless something goes wrong. So, how do businesses combat the problems? Here’s some great tips. The gold standard: Asking in person There’s no better way to ask for, and get, reviews than to do it in person. The person-to-person request is incredibly effective, particularly if the requester has spent a lot of time with the customer. We’ve ...

Online reviews can be a powerful marketing tool, particularly when it comes to reaching different generations. Here are some tips on how to use online reviews to market to different generations: Use reviews to appeal to baby boomers: Baby boomers are often skeptical of marketing claims and may place more weight on the opinions of others. Using positive reviews from other baby boomers can be an effective way to build trust and credibility with this generation. Use reviews to appeal to Gen X: Gen Xers are often busy and may not have the time to research products or services ...

Innovation: A definition Let’s start with the definition of innovation. According to Merriam-Webster, innovation is "a new idea, method or device or the introduction of something new." It’s the idea of creating value by bringing new ideas to life. The introduction of the smartphone and the tablet computer are good examples of innovation at work. Others include: The automobile. The assembly line. The airplane. Electric vehicles. Biodegradable oil-based plastics. However, it's not just about inventing something new. It’s also the process behind what makes it happen. For instance, without the ongoing miniaturization of microchips, neither smartphones nor tablet computers ...