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If you are a small or medium-sized business looking to get started with email marketing, there are a few key things you should keep in mind. First, make sure you have a clear goal in mind for your email marketing campaign. This could be to increase sales, promote a new product or service, or simply to stay in touch with your customers. Next, you will need to build a list of email contacts. This can be done by collecting email addresses from customers who make purchases in-store or online, as well as through sign-up forms on your website or ...

How do you make sure that your website adheres to the most recent search engine guidelines? What is the best approach to stay up with continual algorithm modifications while meeting the needs of your customers? Google's most recent helpful content upgrade highlights the significance of providing users with interesting, useful content. Your content strategy should not only adhere to basic SEO standards and keyword rankings, but it should also be beneficial to humans and relevant to their search queries. What’s the helpful content update? Most people who begin keyword research already have a few keywords or phrases in mind ...

When you're attempting to expand organically, it can feel like it takes forever to build an online audience of people who want to read what you write, engage in your content, and buy the products and services you offer. Organic development might take months, if not years, to reach a lucrative threshold. The strange thing is that most creative and company owners are still hoping for Google to bring more people to their website or page. Here's a six-step approach for engaging your organic search traffic on social media and dramatically increasing your organic search reach with Facebook lookalike ...

What comes to mind when you hear the phrase “long-form content?” Is it a never-ending blog post? What about writing a book? Long-form content can also be: 40-minute podcast episodes. 20-min YouTube tutorials. 60-min webinars. Posts with longer carousels on Instagram or LinkedIn. The more you think about it, the more you realize we consume a lot of long-form content on a daily basis. Long-form vs short-form content Microsoft reported that 20 years ago, the average attention span was 12 seconds. Now it’s at a whopping 8.25 seconds. However, we watch many 60-minute episodes of TV shows in one ...

Your objective as a marketer should always be to reach the right decision-makers with the right message at the right moment. Your target audience consists of people who are likely to engage or purchase. Your target audiences may work in a variety of business roles depending on your areas of expertise. This could include C-suite executives, specific influencers, decision-makers, and buyers with unique needs and desires. Why it’s important to know your target audience Understanding your target market is the foundation of any effective marketing effort. Knowing who you're trying to reach entails not only understanding your audience's needs, ...