Ping! Facebook sounds off to let you know that someone has “liked” your post. It’s been two days and this is the first sign of engagement you’ve seen so far. “Is this even worth it?”, you ask yourself. Business owners around the world are asking the exact same question with regards to social media. Marketing your business has become much more dynamic in recent decades, but now with so many options, it’s easy to become completely disillusioned by it. The simple fact is that social media is less effective in some industries. There may be outliers that have a loyal ...