The Real Psychology Behind Social Media Marketing And How To Leverage It

It seems like you can’t attend a networking group or throw a ball without hitting someone who is a social media "marketer.” It wasn't too long ago when social media was synonymous for cat memes and chocolate rain, but now it is the driving force behind many huge brands. There seems to be no rhyme or reason why something has viral magic (there are a few new studies showing potential common themes). It has the power to join communities or ruin a reputable brand almost overnight. Navigating this social minefield has made many businesses shy away and resist engaging directly ...