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A new article on Search Engine Journal reports that YouTube’s recent move to introduce Video Reach Campaigns is just the latest reason why - if you haven’t already - you need to learn programmatic ad buying and accept that data-driven creative is here to stay. So, just ahead of Advertising Week, YouTube has launched a new way to run video campaigns. Video Reach campaigns make it possible for an advertiser to use three different video formats — six-second bumper ads, plus skippable and non-skippable in-stream ads — in the one campaign. And here’s the science bit: Google will be working ...

Social Media Today reports that Facebook has just announced it’s removing the Group Stories option. The social media mammoth isn’t giving much notice either, the move is effective from 26th September. The Social Network only recently announced the addition of a multi-contributor Stories option for public figures, and now it’s followed that new feature up by removing 'Group Stories' functionality. That enabled Facebook group members to be a part of a Story that was common to the whole group. Facebook made the announcement last week: "On September 26th, we will be sunsetting group stories. At that point, no new group ...

Marketing Land recently reported that the results of Socialbakers' Social Media Trends are in. It concluded that Facebook's News Feed ads scored the highest CTR when compared with Facebook video ads, Instagram news feed and Story ads. The report examined Facebook and Instagram ad performance for more than 140,000 branded accounts during the second quarter of 2019 and discovered that Facebook News Feed ads attracted 60% of the total ad spend in the period: “Instagram feed came in a distant second at 20%, and the rest of the top five — Instagram Stories, Facebook suggested video and Facebook in-stream video ...

This article from Search Engine Journal is really interesting, given Google’s recent talk about giving original journalism better rankings in search results. It appears that isn’t always happening and it’s difficult to figure out why that is. Google has made quite a big thing recently about its new algorithm update which is intended to rank original news content higher on SERPs. However, John Shehata from Condé Nast has caught Google still ranking syndicated content higher – the example he uses is Yahoo News. It’s kind of hard to work out why this is happening, but there are a few possibilities. ...

According to Social Media Today, Instagram is looking to replicate TikTok features with a new tool under development. Replication seems to go hand in hand with social media upgrades and it looks as if TikTok’s growing success has motivated Instagram to limit its losses to the China-based platform by copying some of its more attractive features. The theory seems to be that if Instagram replicates the things which are persuading its users to defect, its users will no longer get itchy feet. Jane Manchun Wong is a reverse engineering expert, and she’s uncovered the fact that Instagram is targeting TikTok ...