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Developing your personal brand on social media It’s like a broken record, but we all know that social media is a very important tool for marketers and professionals to develop and grow their personal brands. And developing a strong personal brand goes a long way to establishing key relationships between your clients. Have at least two to three social media accounts There are like, five or six major social media platforms to sign up for - Facebook, Twitter, Instagram, Snapchat, TikTok, and Pinterest. And then there’s LinkedIn, which is also considered as social media but is niched to professionals. ...

The coronavirus pandemic is crippling the global economy, but many companies have implemented mandatory work from home policies. While many others know what it's like working from home, still many of us are working from home, full-time for the first time. Designate a workspace You can't just prop out your laptop on your bed and start working. It just makes you sleepy. In fact, it's never recommended to work from bed because it weakens the mental association between bedroom, work, and sleep. Working from home is especially difficult if you're used to working in an actual office environment, so what ...

A new article on Social Media Today reports that Jane Manchun Wong has discovered Instagram is testing a process designed to categorize your following list for the purpose of enabling you to better manage what content appears in your feed. The process works by assessing your engagement with each follower on the one hand, and topics on the other. The screenshot above shows how the option would automatically sort your following list into topics. This process would be based on the information provided within Instagram business pages. However, the way you interacted with other users would also influence the structure ...

Marketing Land reports that Facebook won’t be including advertiser ads on its newly launched Facebook News Tab, but publishers will be able to monetize content in the same way they do within other areas of the platform. In a nutshell, the content featured within the new dedicated Facebook News section may contain Instant Article ads, but advertisers who’ve been hoping to get a feed ad placement option within Facebook News are going to be disappointed – for now. Facebook has confirmed it won’t be distributing ads to the new section. If you’re one of those hopeful advertisers, however, all is ...

A new article on Marketing Land reports on the arrival of BERT, which is Google’s neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. BERT is kind of a big deal. This is the biggest change to Google’s search engine system since RankBrain, which happened nearly five years ago. The company says BERT will impact about one in every ten queries and influence how results rank. BERT is already here, working quietly in the background. It started rolling out this week and will be going fully live soon. So far, the rollout ...