Warrior Learn - social media

Katie Powers writes on ama.org about how fake-follower fraud in influencer marketing is hitting brands hard. In 2019, influencer marketing spend has already reached the lofty heights of $8.5 billion. That figure is expected to top the $10 billion mark in 2020. It seems that, despite a constant buzz of debate around influencer marketing effectiveness, brands are still keen to associate themselves with prominent social media figures. $1.5 Billion by 2020 Wasted on Fraudulent Influencers According to the research carried out by Cheq and Roberto Cavazos, a professor at the University of Baltimore, $1.3 Billion of influencer spend is being ...

According to this Social Media Today report, YouTube is expanding the geographical reach of its Super Chat live-stream tipping. The feature provides live-stream creators with the ability to earn extra income on the platform from well-entertained viewers. YouTube first introduced the tipping feature back in 2017. The benefit for live-stream viewers is they get to ‘sponsor’ their comment and have it appear more prominently in any given chat stream. As YouTube put it: "The colour of your Super Chat, the period of time it stays pinned in the ticker, and the maximum message length are determined by the amount of ...

It’s just emerged that Facebook has been using hundreds of contractors to transcribe clips of audio from users of its services. Bloomberg is reporting that some of the contractors have disclosed this information under anonymity – after becoming disturbed by the nature of the work. The Bloomberg article states that the workers aren’t informed how or where the audio was recorded and that the material is sometimes vulgar. It seems they’re puzzled and slightly concerned why Facebook needs transcriptions. The report seemed to hamper gains in Facebook stock, which was up 1.6% by 3.30 pm at $188.37 on Tuesday. Earlier ...

Twitter partners up with NBC for live Tokyo 2020 Olympics coverage Twitter’s live-streaming hasn’t been the success it would have hoped. Despite that, Social Media Today reports it’s about to try again with the 2020 Olympics. This is similar to what it did with the NBA – where they ran a poll with Twitter users to vote for a player they wanted to watch on a dedicated live-stream in the second half of the games. The New York Times reports that Twitter signed an agreement with NBC to broadcast limited coverage from the 2020 Olympics: "Each morning of the ...

Do Advertisers Need to Start Paying More Attention to Reddit? This interesting Marketing Land article is well worth a full read. Reddit used to be a scary, inhospitable place for brands, but is that changing? Reddit got a complete overhaul last year and has started to offer new options to advertisers too. Reddit is a tech-savvy environment and trolls lurk in its darker corners, but according to Zachary Burt, President of Code for Cash, there are ways to use the platform effectively. “The major issue is that if we leave comments enabled, people occasionally troll.” “We solved the problem by ...