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  • "It Takes Five Closing Attempts Before You Get A Sale". Where It Came From, Myth Or Reality?

    Featured image for "It Takes Five Closing Attempts Before You Get A Sale". Where It Came From, Myth Or Reality? Claude Whitacre | 9 years ago

    If you've been in sales more than a week...or in advertising...or advertising sales..you've heard it..or a variation of it.... "It takes five closing attempts before they buy" "You need to run the ad five times before anyone will buy from it" "It takes five sales presentations before you get a sale" "It takes an average of five e-mails before they buy" Most of these are simply not true, and in a few cases, it can be true. But let's find out where this came from, shall we? In the 1950s an advertising agency was testing a new brand name. So ...

  • Launching on Product Hunt – 5 Lessons We Learnt & How Much Traffic It Created For Our Startup

    Featured image for Launching on Product Hunt – 5 Lessons We Learnt & How Much Traffic It Created For Our Startup Task Pigeon | 9 years ago

    Product Hunt is the holy grail for new tech products and startups. A successful launch can bring you a ton of web traffic, users, and even press coverage. But get it wrong and you won’t get another chance. But how do you ensure Product Hunt success if you are not already an influencer on the platform? A little over a week ago my startup Task Pigeon was “Hunted”, by one of Product Hunts original employees, Bram Kranstein. Here’s what I learnt in the process, and how you too can make Product Hunt a success for your startup. Lesson One - ...

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