"It Takes Five Closing Attempts Before You Get A Sale". Where It Came From, Myth Or Reality?
Claude Whitacre | 9 years ago
If you've been in sales more than a week...or in advertising...or advertising sales..you've heard it..or a variation of it.... "It takes five closing attempts before they buy" "You need to run the ad five times before anyone will buy from it" "It takes five sales presentations before you get a sale" "It takes an average of five e-mails before they buy" Most of these are simply not true, and in a few cases, it can be true. But let's find out where this came from, shall we? In the 1950s an advertising agency was testing a new brand name. So ...