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Link acquisition is one of the most difficult aspects of search engine optimization. Unfortunately, obtaining backlinks is also one of the most important and effective tactics that can be used to gain more targeted traffic. Let’s take a look at how most white-hat digital marketers obtain links: Find a target keyword with low competition Create content around the target keyword Earn links to the new piece of content via outreach and networking Rinse & Repeat Sound familiar? This process works well, but there is an obvious problem here. The backlinks stop coming in when you stop actively promoting the content. ...

In part three of my 2017 email marketing trends series, I’m delving into high-quality content upgrades, videos and more. I'll also provide more insight into some other trends. Trend 7: Higher Quality Content Upgrades Articles, blogs and landing pages aren’t usually designed to convert customers. This type of content is generally used to educate, entertain or inspire. It’s important for brand recognition and sustaining relationships with your customers. With the right content upgrades however, your blog post or landing page could be transformed into a powerful list-building asset. How? Optimisation and high quality content using targeted free resources. A ...

Every year we pick out trends which we think will shape the email marketing industry. In this  three-part series, we are discussing our pick of email marketing-specific trends for 2017 and beyond. In Part 1, we discussed how to use gated content to increase conversions and how attractive pop ups can increase newsletter conversions, leads and user engagement. Throughout our email marketing trends article series, we will share many more email marketing tips and tricks. If you missed part 1, Click here to read it first. Trend 4: Personalised Email With the wealth of data we have at our fingertips ...

If relevance, quality, and effective content delivery aren’t a part of your marketing strategy, settle in for a frustrating and unrewarding 2017. This is the first in a series of 3 articles about the top email marketing trends you should be using to maximise your email marketing campaigns. As always, to succeed you need to think about the needs of your customers. You need visibility and you need to stay ahead of your competition. None of this is easy. So, which email marketing trend is right for your business? Below are the top marketing trends for 2017 to drive traffic ...

9 Step Guide to Pricing and Rewriting Website Content There are tons of ‘how to write copy’ guides on the internet, and hundreds of blogs dedicated to the subject. But when it comes to pricing, it’s a bit of a content desert. Especially when it comes to how much you should charge to rewrite the copy for an existing website. I’m going to break it down so you’ve got a guide to the planning and process from start to finish. You’ll be able to quote according to your estimates and save the thing running over creating an expensive fright ...