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Without a doubt, copywriting is a highly sought after skillset. No matter how great your product is, no matter how much traffic you drive to the website and no matter how successful your previous campaigns were - if you are not able to convert these visitors to sales via your copy - you will have a failed campaign. Copywriting is essentially - sales action that is written in black & white. As a former telemarketer & “always-a-salesperson”, I have slowly honed my verbal persuasive skills through many phone rejections and sales presentations. What I noticed was that a good copywriter ...

We are now in an era where we can readily access or purchase application software that will help us become more productive and efficient with what we're working on. As a digital marketer, it's beneficial to rely on these applications to your advantage. Here's a rundown of applications every digital marketers must have. Several digital marketers running a small firm and other corporations have already discovered the advantage of using Slack. Either you're running a small group of people working from home or a company with several departments performing different tasks... Slack got you! In essence, Slack is your ...

Starting a business can be intimidating. Knowing what to do and what direction to go can be the source of sleepless nights and countless headaches. One piece of advice seems to always come up soon after you’re officially open for business. “Get your website up and running.” This is typical, and don’t get me wrong, you definitely need a website, but not just yet. At this point, you have the drive, the excitement, and the passion to succeed in business. Don’t waste it on endlessly tweaking a website! Believe it or not, I learned this concept in action from two ...

A buyer’s journey is no longer linear. Back in 2011, Google released their guide on search engine marketing with the famous Zero Moment of Truth theory. It outlines the fact that the moment customers realize that they want or need a product is the zero moment. It is then they will begin to search for it with an intent to buy. It used to work based on analyzing “buying keywords” and understanding the searcher’s intention. However, as more online channels like social media begin to appear and become part of a customer’s online buying experience, there is realization that the ...

The future of SEO is just right around the corner! We'll always be genuinely indebted to the experts who foresee the advancement of SEO, for continuously beating the odds when the algorithm evolves. Here are 30 SEO Experts who posses the adroitness to ride with or go against the flow of SEO evolution P.S. Names not arranged in chronological order... Let's begin! Bruce Clay Bruce Clay is the Owner and President of Bruce Clay, Inc., an Internet Marketing & Advertising, specializing in Search Engine Optimization since 1996. He served as an executive with various businesses and professionals with a ...