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Pinterest Adding More Product Recommendation Tools Social Media Today reports that Pinterest is pivoting toward e-commerce. It’s adding more updates designed to position itself as a platform for connecting people with things – as opposed to people with people – ahead of its imminent IPO. Providing more ways to shop is the focus as Pinterest encourages users to view it, not as a social media platform, but a “place for inspiration.” New showcase tools will look at user behaviour and produce “Picked for You” products from retailers like Target, Birdies Slippers, Joybird, The Tie Bar, and Parachute. Source: Pinterest As ...

Outdated Advertising Interest Targets to be removed in Facebook Declutter Facebook came out and announced earlier this week that it’s getting rid of thousands of outdated interest targets. Items like old movie titles and band names will be removed in an effort to de-clutter and make marketing on the platform a more streamlined experience. Facebook have been quick to reassure the vast majority of advertisers that they won’t notice the difference. Interest targets across all Facebook Ad interfaces and APIs will be subject to the cull. When you lose the interest targets will depend on whether or not you already ...

Take Better Aim on LinkedIn with new Objective-Based Advertising Campaigns on LinkedIn no longer need be such a shot in the dark. Objective-Based Advertising (OBA) now offers advertisers the chance to choose their weapons based on the targets they want to hit. LinkedIn have been slowly introducing OBA since November 2018. It’s so far streamlined the way campaigns are run on the platform with a snappier interface and improved navigation. LinkedIn are calling OBA “a complete reconfiguration of Campaign Manager” in a move designed to put LinkedIn’s huge B2B targeting potential to work for users. The result is that the ...

As annoying as it might be, some people really do get paid to wear great clothes, drive fast cars, and go on vacation. Now is the age of the professional influencer, and Instagram is making some of them a packet. A new study by

As Simon Sinek (a British-American author, motivational speaker and organizational consultant for those who are unaware!) wisely says, “People don't buy what you do. They buy why you do it.”. We couldn’t agree more – whether you are part of a start-up, non-profit organization, established business or freelancer your messaging should be compelling, convincing and communicate your value clearly. Amazing copy has the ability to captivate and enchant its target audience all while driving them to pull the trigger on a call-to-action. It does this by piquing their attention, unearthing a pain/problem they're desperate to remedy, and presenting a mutually ...