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For content marketers, planning and strategizing what kind of content to use/create is just scratching the surface; they still must deal with large data sets, and how they can utilize information from these data for improvement. 94% of businesses believe that data is essential for growth, so content marketers need to adapt their skillset, and use data that enables them to create highly-relevant, credible and engaging content. Here are four key data types relevant to content marketers. Industry trend projections Content marketers can analyse historical data to predict topical trends, emergence of new distribution channels, changing trends, and more. Some ...

Social media managers often run a multi-faceted approach when reaching out to audiences on Facebook. For example, another way to expand the use of Facebook is by creating a Facebook Group. These Groups are excellent places for people to share thoughts on a common interest, and of course, build relationships. Oh, and they’re great for staying connected with your community. Here are reasons why businesses can find Groups useful to get feedback from their customers. Add your Group link to key pages Just as you want your regular social media channels to be easily seen by your customers, you can ...

eCommerce store owners have tons of data they can readily use as needed – daily, weekly, monthly sales; average value of items purchased; cart abandonment rates; funnel dropouts, among other things. But of course, too much information can possibly be overwhelming and you don’t want to get lost in the depths of information available to you. These five metrics will help track your shop’s success smoother. Sales conversion rate Your sales conversion rate is the percentage of people who visit your online store and make a purchase. For obvious reasons you want a high conversion rate, right? Truth is, the ...

The TikTok effect has transformed the product roadmap of many social platforms, none more so than Meta, and usage statistics suggest that if you want to maximize your Facebook and Instagram performance, consider using Reels in your platform marketing approach. This may be useful if you are looking to implement a thorough Reels content approach. Here are tips to help you maximize the performance of your Reels and provide more inspiration for your short-form video clips. Nail the hook As with all video formats, brands should look to keep their objectives in mind, and highlight their brand within the first ...

Over the past 15 years, programmatic marketing has lived up to its original promise of becoming "the future of online advertising”, and is now a fundamental component of most omnichannel marketing strategies. But what is programmatic marketing, and what does it look like today? With the evolution of technology, marketers have an abundance of opportunities to seek and engage their target audience with programmatic. What’s programmatic advertising? Historically, advertising has always been bought through ad networks which means advertisers have little say over the cost of ads. This is pretty hit and miss, and often costs the B2B advertiser more ...