Heinz, Activision help gamers take a snack break
A new article on Marketing Dive reports that Kraft Heinz condiment brand Heinz is teaming with one of the biggest gaming franchises -- Activision's Call of Duty -- to identify ... [read more]
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5 5 Ten Digital Marketing Fundamentals Every SEO Pro Should Know
A new article on Search Engine Journal reports that while "niching down" is key for mastering one area, you still need a solid understanding of these digital marketing fundamentals to ... [read more]
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1 1 E.l.f. goes long-form for meme-heavy holiday 'movie' native to TikTok
A new article on Marketing Dive reports that E.l.f. Cosmetics debuted a video series on TikTok inspired by the holidays and trends that have taken over the platform over the ... [read more]
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2 2 Do you need a marketing attribution and predictive analytics tool?
A new article on Martech.org says that you can make sure your organization understands how it will not only use attribution and predictive analytics, but also how it will measure ... [read more]
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4 4 SEO For Small Business: Five Ways To Punch Above Your Weight
A new article on Search Engine Journal asks how can your small business possibly compete against brands, major media companies, and other big players in Google search results? One of ... [read more]
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2 2 Instagram Stories Data Performance Trends, Based on an Analysis of 962,402 Stories
A new infographic on Social Media Today shows that while TikTok, and short-form video, has taken the mantle as the trending engagement option of choice for many, Stories still offer ... [read more]
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4 4 Can in-house agencies sustain their productivity boom?
A new article on Marketing Dive reports that even as project volumes have jumped for half of in-house teams -- a result of the pandemic's premium on digital -- collaboration ... [read more]
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1 1 Brands running out of time to act on climate change, report warns
A new article on Marketing Dive reports that within one year, three in five people plan to boycott brands that don't act on climate change, according to a new report ... [read more]
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3 3 SEO For Tourism Brands: How To Rank Content And Get Found
A new article on Search Engine Journal reports that as the travel and tourism industry recovers, now is the time for travel marketers to invest in a revamped SEO strategy. ... [read more]
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1 1 Shoppers are right to worry about holiday supply chain problems
A new article on Martech.org reports that consumers are concerned about holiday shopping issues, a new report shows. And they're right to be. A new study conducted by Wakefield Research ... [read more]
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1 1 Google's Guide To User Generated Content (UGC)
A new article on Search Engine Journal reports that Google's guide to user-generated content (UGC) outlines the correct ways to incorporate content submitted by website visitors. A new guide from ... [read more]
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35 35 What's the nowdays methods to generate quality leads?
Good day Warriors and Happy New Year! What's the nowdays methods to generate quality leads for mailing list in fairly short time? Till now we based on our mailing list ... [read more]
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26 26 I'm confused about Aweber
Hello, Was told by Aweber that I had to use my personal email instead of my .com address for a lead magnet. A weber said I had to use my ... [read more]
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10 10 TikTok Issue
I signed up to TikTok a couple of weeks ago and my first few videos got over 100+ views, now my videos get zero views. I've gone through several YouTube ... [read more]
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21 21 Why the metaverse could be a breakthrough in privacy-compliant digital marketing
A new article on Marketing Dive reports that metaverse is currently currently one of the buzziest areas in marketing, yet questions remain as to how privacy -- an increasingly important ... [read more]
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17 17 Winners and losers of Black Friday 2021
A new article on Marketing Dive reports that vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated. Perhaps above all, the pandemic isn't over ... [read more]
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17 17 Fifty-seven SEO Insights From Google's John Mueller
A new article on Search Engine Journal reports that you can brush up on your SEO knowledge with this comprehensive collection of insights from Google Search Advocate John Mueller. As ... [read more]
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7 7 Six steps to help you prioritize tasks when everything is a priority
A new Webinar on Search Engine Land says that you can become a marketing rockstar and drive value for your team by mastering the art of saying 'no.' Urgent requests ... [read more]
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17 17 Ten Content Marketing Trends To Watch In 2022
A new infographic on Search Engine Journal shows content marketing trends you'll want to have on your radar as you strategize for a successful 2022. Dramatic changes in consumers' behavior ... [read more]
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5 5 LinkedIn Shares New Insights into the Gen Z Audience on the Platform
A new infographic on Social Media Today shows that as you've no doubt read many times, Gen Z is increasingly becoming a critical market for all businesses, and will soon ... [read more]
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8 8 Why empathy is the key to successful customer engagement
A new article on Martech.org reports on how brands can win over customers with empathy. "When it comes to empathy and marketing, I'm not talking about campaigns that pull on ... [read more]
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4 4 Spotify places listeners in '2021: The Movie' for data-driven Wrapped campaign
A new article on Marketing Dive reports that Spotify brought back its "Wrapped" campaign analyzing listener habits, with 2021's theme based around users continuing to express themselves in unique ways ... [read more]
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1 1 Reddit Adds New Real-Time Activity Indicators to Enhance In-App Activity
A new article on Social Media Today reports that Reddit is looking to spark more engagement via a new set of real-time activity indicators, including live counts of up and ... [read more]
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5 5 When Google's title change goes wrong
A new article on Search Engine Land reports on how Google's SERP title change gutted on of MarTech's most important pages. This installment of "Messy SEO" details my process of ... [read more]
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6 6 Why on-site search is the best investment you'll make in 2022
In this new article on Search Engine Land, you can explore the relationship between SEO, SEM, and on-site search to get more out of your investments. Content has become the ... [read more]
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2 2 YouTube's experimental tool for creators simplifies keyword research and identifies content gaps
A new article on Search Engine Land reports that YouTube Search Insights also shows creators the number of views a given search term drove for their channel over the last ... [read more]
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1 1 LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting
A new article on Social Media Today reports that amid the evolving data privacy landscape, and significant changes to how apps can collect data as a result of regulatory shifts ... [read more]
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2 2 Transforming your organization to activate customer data
In a new article on Martech.org, Snowflake's Ganesh Subramanian maps out your organization's marketing analytics maturity curve. "Often organizations are using a one-size-fits-all approach of sending out the same message ... [read more]
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13 13 The Seven Habits of Successful Content Writers
A new article on Search Engine Journal asks how do you produce high-value writing that drives real impact day in and day out? Learn seven essential habits of successful writers. ... [read more]
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4 4 Why is this website generating these dynamic URLs?
Hello webmasters. I am currently working on an SEO audit for a client's website and I am encountering the following URLs: domain/blog/?et_blog domain/blog/page/2/?et_blog domain/blog/page/3/?et_blog domain/blog/page/4/?et_blog What does this mean? Is ... [read more]
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10 10 When/why did affiliate networks become so complicated??
Ok, admittedly I haven't been very active here for awhile, but I am currently developing a mobile app in the crypto space and I believe the best way to get ... [read more]
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15 15 Springsteen Sales His Publishing Catalogue for $500 Million...
Well, we know someone will be having a very Merry Xmas Smart or dumb ?
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49 49 Facebook Abandons Facial Recognition, Will No Longer Identify Users to Tag in Uploaded Images
A new article on Social Media Today reports that in a highly significant move, Facebook announced that it's shutting down its facial recognition program, and that it will also delete ... [read more]
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16 16 Pinterest Launches New Holiday Marketing Hub to Assist with Your Campaign Planning
A new article on Social Media Today reports that Pinterest has updated its holiday marketing hub for 2021, with a range of new resources and reference points to help optimize ... [read more]
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2 2 Lifewtr transports Doja Cat fans to 'Planet Her' with mobile, experiential tactics
A new article on Marketing Dive reports that LIfewter is partnering with Doja Cat on a campaign promoting the artist's third studio album, "Planet Her," which was released in June, ... [read more]
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8 8 YouTube Tests Opening to Shorts Direct for Users That Regularly Engage with the Optio
A new article on Social Media Today reports that as TikTok continues to rise, virtually every social app has been testing out its own short-form video variation, in order to ... [read more]
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6 6 Driving marketing at scale: Moving from a decentralized to centralized model
A new article on Martech.org reports that the classic conundrum of when to centralize or decentralize marketing functions continues to challenge marketing leaders, especially those in fast growth companies. The ... [read more]
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16 16 Internal Research from Facebook Shows that Re-Shares Can Significantly Amplify Misinformation
A new article on Social Media Today asks what if Facebook removed post shares entirely, as a means to limit the spread of misinformation in its apps? What impact would ... [read more]
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14 14 Meta is Reportedly Planning to Open Retail Stories to Sell VR, AR and Other Digital Connection Tools
A new article on Social Media Today reports that with Facebook - or Meta as its parent brand is now known - gradually expanding its catalog of physical products, it ... [read more]
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6 6 Expanded text ads are disappearing: Don't disappear with them
A new article on Search Engine Land reports that with a little less than eight months until the change becomes effective, there is plenty of time to make sure that ... [read more]
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17 17 How Unilever and other marketers work to avoid greenwashing
A new article on Marketing Dive reports that the CPG giant's chief digital and marketing officer said a gap exists between consumer attitudes and actions around sustainability because of confusion ... [read more]
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4 4 Phishing scams in Google Ads led searchers to fake crypto wallets
A new article on Search Engine Land reports that those who were duped lost over half a million dollars by cryptocurrency scammers. Those who are new to cryptocurrency may not ... [read more]
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5 5 TikTok Announces New Partner Integrations, Providing More Ways to Create TikTok Content
A new article on Social Media Today reports that TikTok has announced the expansion of its Video Kit integrations. The latest move by the company will see more third-party platforms ... [read more]
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2 2 Modernizing healthcare marketing with agility: A deep dive into agile transformation at Premier, Inc
A new article on Martech.org reports on why the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work. Just before the global pandemic ... [read more]
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3 3 Facebook Ads vs Instagram Ads: Six Key Considerations For Budgeting
A new article on Search Engine Journal asks where should you allocate your social ads budget, to Facebook or Instagram? Learn how to evaluate based on your goals. Despite the ... [read more]
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3 3 How To Get Traffic
While there are ways to jumpstart your traffic flows, many sites don't have the resources that others have to generate more traffic for your site. Well, you don't have to ... [read more]
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18 18 A Simple Strategy For Mastering Email Copywriting - Fast!
Alright folks Aaron here with some quick tips about how to get good at email copywriting asap! The secret is this: Subscribe to the top marketers in the worlds email ... [read more]
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14 14 Email Marketing Levels The Playing Field
Email Marketing Levels The Playing Field No doubt, as you surf the web looking for deals, offers, gift ideas, information, etc... you are seeing many examples of email marketing in ... [read more]
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5 5 Who is decision maker in enterprises who hires video production services for project?
Hello guys! Who is decision maker in enterprises who hires video production company for project? I should make a campaign in which I would promote a video production services. I ... [read more]
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28 28 How to start writing my funnel?
so thanks to this forum, i now understand i need a funnel, so i am working on that, although once i have the funnel, how do i write it out ... [read more]
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13 13 design a website
I want to design a website for my business but I do not know if it is better with WordPress or with asp.net. I prefer to build the site in ... [read more]
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6 6 Universal scenarios: The key to comparing personalization technologies
A new article on Martech.org explains why scenario analysis is a sound foundation for making vendor and technology decisions. While you should always consider product functionality and vendor predilections, the ... [read more]
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21 21 Ten Effective Tactics to Defeat Internet Trolls
A new article on Search Engine Journal says that trolls may be the bane of the internet, but they shouldn't ruin your day. Learn to purge online trolls and prevent ... [read more]
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1 1 Vistar Media integrates audio OOH to reach in-store shoppers programmatically
Martech.org says that The Trade Desk becomes the first DSP to offer omnichannel programmatic access to this emerging audio in-store channel. Today, digital out-of-home technology provider Vistar Media announced the ... [read more]
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2 2 Gap Inc. acquires artificial intelligence startup CB4
Marketing Dive says that as part of ongoing tech efforts, Gap Inc. has just announced that it acquired Context-Based 4 Casting for an undisclosed amount. CB4 is a retail technology ... [read more]
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5 5 What is marketing work management, and how do these platforms support agile marketing?
A new article on Martech.org says that there is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. ... [read more]